OUGD501 - Wolfgang Weingart Research

Wolfgang Weingart is a internationally known, German graphic designer and typographer. He is mostly recognised for his typographic explorations categorised as Swiss typography, and credited as 'the father' of New Wave and Swiss Punk typography.

Kunst Kredit, 1979.
This series of posters were produced for the Museum of Design in Zurich, promoting new exhibitions. The design takes on a collaged, multi-media approach which was produced through the adoption of halftone screens and benday films used in photomechanical processes. Weingart used a repro camera to stretch, cut and blur type. It is believed that through such experiments, Weingart produces his own visual language, even allowing mistakes to trigger new ideas and possibilities within his work. A similar multi-media approach could be taken in developments towards my own final outcome, something I already particularly enjoy working with and can potentially be used to represent a disregard for the grid.

Herbert Bayer, 1982.
This was another poster designed by Weingart for an exhibition held at the Museum of Design in Zurich, based on the work of Herbert Bayer. Again, the use of halftones can be seen within this piece, something which can also be linked to some of the more contemporary designs produced by designer Jonathan Barnbrook in similar halftoned effects produced in spreads for a book about the Saatchi Gallery. These give effects similar to the screen-printing process. Therefore perhaps designs for my final outcome should be screen-printed, or at least replicate this effect.