OUGD501 - Context of Practice 3 - Project Brief

BA (hons) Graphic Design

Context of practice 3: Practical brief template

Name

Megan Keighley.

Brief title

How has the resurgence of handmade methods of design production affected the culture of 21st Century digital graphic design?

Brief (outline the general aims of the project)

- Produce a body of work using handmade techniques – focus on screen-printing in particular. - In the form of a screen-printed poster campaign, look at the advantages of traditional, handmade methods of graphic design in the digital age – look at the ‘late age of print’ and how this has affected digital culture, what makes handmade techniques so appealing?

Background / considerations

- Constantly consider and refer back to the initial research question to ensure this and the presented arguments are being communicated through the practical work.

- Look at the history of traditional print and print culture to help inform the work (‘the age of print’, 1450).
- Also consider print capitalism (1842) - the replacement of culture with popular culture, the idea of the mechanical vs. the intellectual.

- Print culture AND distribution – think about how the campaign material would potentially be distributed and reproduced on a large scale if used in the real world (advantages/ disadvantages over digital?)

Deliverables

- A significant body of research, documented through blog posts. - Ideas generation and prototypes. - A finished outcome communicating the intended message and research question. - 5 – 6 design boards documenting the process.

Mandatory requirements (essential requirements that must be followed)

- Must be related and respond to the research question (how has the resurgence of handmade methods of design production affected the culture of 21st Century digital graphic design?) - Must demonstrate you are able to make sense of and use theoretical research in the development of graphic design work (use processes such as screen-printing – those with a focus on the handmade. - Must be embedded within some kind of graphic design practice. - Must demonstrate design process – brief analysis – research (visual, contextual, theoretical) – ideas generation – ideas development – prototypes – further developments – outcomes. - Develop contextual and critical awareness in the development of graphic design work/practice – demonstrate your process, criticality and creatively.

Research: references to reading (essay)

- By Hand: Handmade Elements in Graphic Design by PIE Books. - The New Handmade Graphics: Beyond Digital Design by Anne Odling-Smee. - Fingerprint: The Art of Using Handmade Elements in Graphic Design by Chen Design Associates.