OUGD501 - Colour Scheme

In reviewing the first version of the publication, it was found that it's simplicity did not work well enough to convey the arguments presented within the essay and would therefore fail to show effectively how written theory work has helped in the development of practical work. For this reason, it was decided that the publication needed some sort of underlying colour scheme to bring life into the publication and pull all content together to work as one whole.

The colour scheme eventually chosen was based on research into Dutch graphic design, which found a prominent use of black, yellow, red and white. These colours were therefore utilised throughout the publication to provide an element of consistency which also brightened up the pages. Various elements of type were then also developed to work and be in fitting with this new colour scheme. This colour schemes was also chosen more specifically in order to communicate the argument that suggests so much graphic today all looks the same due to the use of underlying graphic design principles, rather than putting intuitive, personal elements into work.