OUGD501 - Objective Layout Ideas and Developments

In thinking about what makes an objective piece of design, further research was done to back up my essay and my design decisions in terms of the layout. It was thought first that perhaps to communicate the objective arguments that objective layouts could be used, in contrast with subjective layouts to communicate the subjective arguments. These two secondary sourced publication layouts were used as inspiration for these, showing that an effective layout clearly makes use of the grid and does not bulk loads of type together. Instead type should be used in short columns to provide space between long passages that make it easier to read. It was also shown that these work with the placing of imagery, rather than working text around the image.

Wim Crouwel.

Jan Tschihold.

Based on this piece of research, a few initial sketches were produced to show how content could potentially be laid out within my own publication. These all took inspiration from typesetting the text into reasonably-sized and easy to read columns. Placeholders show where images would sit in regards to this text, some filling the whole page and others mimicking the shapes and sizes of the column lengths.

To show a clear path of development, the next step was to develop some of these initial layout sketches into the digital equivalents, using the content of my essay as the written content alongside imagery which supports each argument presented in the passages. Text has been placed in columns in order to allow for readability and therefore the accurate communication of information, which objectivity is concerned with. This text has also been justified with the last line left-aligned since this works with the regular flow of reading and helps the reader's eye track each line with better ease.

In this development variation, it was also thought that the way in which content is communicated could take inspiration from existing pieces of objective graphic design. This has been paired with an image of the original piece of work to show the links directly within the publication.