It was decided to choose the design below as the final one to be screen-printed. It was thought that compared to the other design developments, that this one allowed for a clearer presentation of the message at hand in the way that the words of most importance have been highlighted in a different colour to the rest of the design, which aims to draw the attention of the viewer to this message (since the message of the posters is considered to be the most important element in producing an experience within the viewer).
Feedback on this also suggested that this worked better compared to the others in the way that the use of colour presents the design as still being influenced by Swiss design, but does so in a less obvious way which continues to keep focus on the message without disregarding the reasons, ideas and research behind this final design.
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