OUGD601 - Practical - Final Evaluation

In evaluating the final two poster designs, a number of things can be considered. One of these is the choice of paper stock used in the printing processes. It was thought that, in terms of the screen-printing process, more experimentation could have been done on printing onto a more glossy paper stock which may have better reflected the types of paper stock you can print on which may have enhanced the design further in looking digital. However, this would have proved a problem since glossy paper stocks are more prone to ink smudging, which would have created more imperfections in the design and so would not have achieved the intended style.

Despite this, it was thought that the chosen matte paper stock works well in producing an ultimate colour consistency between the two posters, showing them as part of a series and communicating to the public that they should be looked at together. This paper stock may also reflect the types of matte stock you can also get for digital printing. This stock choice, however, worked particularly well in enhancing the colour and impact of the 'against technology' poster design, something which matte stocks are good at, whilst this also added a slight bit of texture to the design, which added an extra element of tactility, representative of handmade design styles.

The colour consistency produced through the use of this paper stock, as well as colour schemes amongst the two posters, was thought to work well in reflecting both production processes equally, since the chosen colour schemes were found in both digital design styles, like the Bauhaus and Swiss design, as well as primary colour schemes found in minimalistic traditional print design.

Another consideration was that the screen-printed design, which was meant to look as of produced digitally, presents a couple of minor imperfections. However, these are so small they are barely noticeable, whilst this is almost inevitable in the screen-printing process. These small imperfections could also be seen as reflective of the occasional mistake or imperfection found in digital printing through problems associated with machine technology, such as low ink. Despite this, the idea of the posters is that the more the public engage with them, they should eventually realise that there is something odd about the designs and so realise that they produce a contrast between styles and production methods.

Overall, however, it was considered that the two final posters achieve their aim in effectively producing an engaging experience through the presented aesthetic contrast between styles and production methods, which works to get people to think differently about their approaches and interactions with design, ultimately ending in an equal (and universal) appreciation of the poster's aesthetics.