MASSIMO VIGNELLI:
- "we brought discipline to design. We are systematic, logical and objective - not trendy. Trends kill the soul of design". (link to aesthetics and the present homogenity of design).
- an influential Italian designer 'born in Milan in 1931, but has been practising design in New York for nearly 50 years. Many of Vignelli's projects are regarded as classic examples of modern design'. ("The Vignelli Aesthetic").
- cover of New York subway diagram, designed in 1970.
- New York subway map, 'following the Beck London Underground diagram, Vignelli produced a diagram of subway lines. The map is widely admired for its beauty and utility, though New Yorkers disliked its indifference to above-ground geography'.
- "the centre is the most powerful position. One could say the most effective design is positioned in the centre between progressiveness and conservatism. There is a timelessness in this notion of balance, and timelessness has always been an important priority for me".
- "graphic designers today are changing because of the computer. They all work with a digital technology so they are really switching more and more towards information architecture". (link to the evolution of design/ is graphic design changing as a discipline because of the computer?/ can this even be classified as graphic design anymore? information architecture).
- "in graphic design there was a certain vocabulary of elements and typefaces. Should it require something classical, in the sense of something refined, then we would use Garamond. For something more informational we would use Helvetica. Our goal was to simplify things. We were purposefully eliminating, simplifying, disregarding a lot of alternatives, and limiting our choices to the point of then creating our own vocabulary". (link to ideas of simplicity in design/ John Maeda and simplicity/ the homogenity of modern design in that everything looks the same/ Helvetica).
http://www.eyemagazine.com/feature/article/reputations-massimo-vignelli
(Accessed 3 October 2018).
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