Tuesday, 23 October 2018

OUGD601 - Applying Theory Seminar

The purpose of this seminar was to explore how different people use, talk about and apply theory to academic written work, such as essays, textbook extracts and journal articles.

The Design Journal: Exploring the First Momentary Unboxing Experience with Aesthetic Interaction: Chajoong Kim, James A. Self & Jieun Bae.

This journal article wrote about experience with aesthetic interaction in terms of packaging design, relating it to the ideas of 'unboxing' and unboxing videos. Rather than an introduction, the article began with an 'abstract'; a passage of text explaining briefly what has already been discovered and concluded from the essay and research in order to give an overview of the essay. In contrast, an introduction is introducing what you will discuss and intend to find out. This article starts by explaining the different concepts which will be applied throughout to help develop and produce their packaging designs - linking contexts to practical work (or contemporary design practice). The article then goes on to explore theoretical research in regards to their contexts.

The article is split into different sections, outlining different aspects of their research and practical work. This is not necessary relevant to our essays, however it gives an idea as to how they could be structured into different sections; talking about a context, applying it theoretically and then concluding the section. However, within our practical work, if applicable, talk about procedures and testing prototypes on people.

The article then ends in an overall discussion on what they have discovered, aesthetic interaction and emotion in the context of product packaging, and then a conclusion. Think about implications in terms of applying theory to context (contemporary design practice).







Other parts of this article have been highlighted which could also be applied to my own essay topic in terms of aesthetic experience, such as definitions of aesthetic experience according to Kant and Desmet as interactions that go beyond "it looks good", and discussions which can be linked to ideas of aesthetic experience in terms of user-centred design.

Design and Culture: The Graphic Thing: Ambiguity, Dysfunction, and Excess in Designed Objects: Phil Jones.

This second journal article looks at the idea of 'thingness' in terms of embodied realism and experience, which has clear links to ideas of phenomenology (the philosophy of experience). Like the previous, this article also begins with an abstract explaining what will be done (what will you discuss in your essay and how do you intend to go about it?), then follows into an introduction, which draws on theory and explains how it relates to graphic design and 'thingness'.

One thing this article does in particular is use different definitions of theories as a starting point and different discussions in regards to this (use in own essay as an introduction into the theories and topics, as a theory only becomes a theory if it has different view-points and definitions - it is important to highlight this), and then explain these definitions, but look specifically at one and how this relates to what you are doing (practically) - this allows your essay to become more specified.

Like the previous article, this follows sections, analysing how 'thingness' is achieved using examples (triangulation of points and visual analysis - show how your theories link with examples of contemporary graphic design practice).

The article then concludes on what has been found, rounding up all the arguments discussed within the work. Look at why your topic could be both good and bad.










Parts of this article can also relate to my own essay topic in terms of phenomenology and experience, looking at links with psychology like gestalt psychology, conscious and unconscious experiences, and how we use these different experiences, behaviours and interactions to form our understanding of certain 'things'. This article also gives a good practical example which I could use within my own essay as visual analysis - Paul Elliman's 'Found Font'.

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