OUGD601 - Practical - Developed Layout and Ideas Sketches

Based on visual research into the Bauhaus and Swiss design, as well as poster design styles using traditional production methods, a series of updated layout sketches were drawn out in response to this research which can help the layout of my designs seem more considered.

Against handmade:

One of the things found from research into Bauhaus and Swiss design was that the style tends to have a strong focus on simplicity and typography, through the effective use of negative space and, typically, san-serif fonts. All these updated designs therefore use sans-serif typefaces, experimenting with the size of type in order to show rationality - another of the Bauhaus' principles - in that the larger type allows these select pieces of information stand out in the eye of the viewer, displaying them as something of potential importance.

A set grid system will be used in the final design in order to show structure and clarity, something the Bauhaus and Swiss design is in favour of. Sketches show how the grid could potentially be used in highlighting a hierarchy of information, most containing the tagline 'Experience Things Differently' which was suggested in feedback works well to get the viewer thinking more closely as to what this means in terms of the design.

Colour blocks could also be used to create small consistencies within the design or separate out information, as well as, again, highlighting the use of a grid system.

Against digital:

Developed ideas for the posters against digital design focus on combining different design elements of various traditional type styles, such as letterpress and letraset, using these to represent different words and their meaning. Other ideas look at attempting to mimic the screen-printing process in overlapping type in different colours to show how type can potentially be made more expressive. A contrast in the type sizes could also be used to highlight words of importance.

In order to produce consistency between the two different posters, it was thought that the same grid system could be used for both and, perhaps, placing the tagline in the same area on each.