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| Brainstorming potential quotes. |
After some brainstorming, it was decided to choose quotes which were against the two different processes. It was thought that this selection, when used in the posters, can produce a better contrast when using the same process which the quotes are against, and therefore hopefully producing more engagement between viewers, the work, understanding of the message and, finally, an appreciation of the process and aesthetic contrast presented through the two posters.
Against digital:
"The technology is boringly slow, the interfaces clumsy, the mainstream product banal, and who wants to spend large chunks of their leisure time gawping at computer screens?"
- Rick Poyner, design critic, 1998.
Against handmade:
"There is no design without discipline. There is no discipline without intelligence".
- Massimo Vignelli, designer, (date?)
It was challenging to find a quote which was explicitly against handmade design, however this Vignelli quote was chosen as an argument against handmade since as a designer he was very much in favour of digital design, rules and classic typography, and so the quote can be seen as suggesting that experimental methods of design, like handmade, have no discipline, since they tend to be more expressive.
Both quotes have been taken from those used within my accompanying essay in order to show clear links between my essay and practical, and demonstrates an understanding of and use of theoretical research in the development of graphic design work.

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