OUGD601 - Practical - Feedback and Considerations (12/12)

In the first set of developments, it was considered that the main type styles worked effectively to reflect various handmade production techniques through the use of texture, however it was considered that the design may be too simple and lacks some substance. It was thought that breaking up the quote into sections worked more impactfully in the design so that the viewer can focus more intently on each section one at a time in order to fully understand its message, however this was thought to work better on a smaller scale than larger.

In the next set of developments, it was thought that putting the line breaks into the same style as the header and footer lines worked better to produce a small amount of consistency throughout the design, as well as better reflecting handmade processes, where ink may not be fully transferred onto the material. In addition, it was considered this should be utilised throughout even more of the design, since some elements of type looked almost too perfect to effectively represent the processes and the idea that humans may experience and appreciate a piece of handmade design on a more personal level because they can relate to these imperfections.

The third design in this set was thought of as more expressive than the rest, representing the typical expressive nature of handmade design, however, if using this design, the type should be placed into a clear shape, like a square, with the gaps filled in with elements of block colour or other type from using the full length quote.

The final set of developments looked at adding in additional elements, such as paint streaks, which were thought to be an interesting touch, however, the streak should be made smaller since at the moment it potentially looks unrealistic and its larger size means it takes away some impact from the overall design and type. The black colour should be used rather than the red, since the red was considered to look slightly threatening in its design.

Other comments:

- The use of the same grid system as the first poster works well to produce an underlying element of consistency between the two.
- Colour schemes found in print.