- making sense of things by seeing a whole rather than the individual parts is called gestalt psychology.
- important for designers to create complete and compelling visuals.
- psychologists: Max Wertheimer, Kurt Koffka and Wolfgang Kohler.
- 6 design principles: figure - ground, similarity, proximity, closure, continuity and order.
- figure - ground: the thought that when we look at a scene of separate objects that some of the focus /
- similarity: the notion that we place objects with similar characteristics in a group. These characteristics can include colour, size, font, shape, texture, etc.
- proximity: the belief that we group together objects that are close to each other.
- closure: the idea that our minds close objects that are not necessarily together or complete in order to create a whole.
- continuity: the theory that we continue to follow objects that are visually aligned until they are interrupted.
- order: the belief that alignment and symmetry are attractive and essential elements in design.
- when gestalt principles are ignored, designs can look out of place or incomplete forcing our eyes to focus on little inconsistencies rather than the greater whole.
https://www.youtube.com/watch?v=dk7cXdjX2Ys
(Accessed 13 September 2018).
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