- AESTHETICS - defined as concerned with beauty or the appreciation of beauty/ a set of principles underlying the work of a particular artist or artistic movement.
- Aesthetics and culture (combined) is the study of all things that appeal to our senses. For instance, through the means of expression and cultural contexts of the arts in modern society. Is this having an effect as to why there has been a resurgence in more handmade methods of production?
- Vignelli, M. - Long Live Modernism: Massimo Vignelli Reaffirms His Faith in Form and Function. AIGA.
"I was raised to believe that, as a designer, I have the responsibility to improve the world around us, to make it a better place to live, to fight and oppose trivia, kitsch and all norms of subculture that are visually polluting our world".
- Massimo Vignelli was an Italian designer, whose work sat firmly within the modernist tradition of design. As a very opinionated designer, he believed that we have a responsibility to improve the world by getting rid of any 'bad' graphic design. This quote also raises problems associated with subjectiveness. What Vignelli believed to be bad graphic design may be an example of good graphic design to another person. He believed that design must be timeless, however it is clear that design is not static, it is constantly developing with the times.
- TECHNOLOGICAL - relating to or using technology.
- Theoretical and practical research will be situated partly within the context of technology, since there is a difference between the handmade and digital in terms of production. One focuses on technology present in the digital age to produce work, whereas the other looks more at traditional machinery to produce work. This also has a context related to distribution.
- Erik Spiekermann (2014) - Interview in Creative Characters.
"What I find very interesting is the movement of people who are savvy in digital design but are genuinely interested in analog techniques. It is now more than a passing trend; there must be a deeper motive why we are newly interested in the hand-made and the haptic, material and three-dimensional aspects of type and design".
- This quote concerns the differences between contemporary digital design, and more traditional design and production techniques, such as handmade production and printing. It looks at the reemergence of handmade graphic design techniques and how this is taking design back towards it's roots, as well as considering the advantages and/or disadvantages of rapidly developing technology which is changing graphic design as a whole. What impact is this having on contemporary design practice?
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