The Brief:
Produce a body of practical work which compares objective and subjective methods of graphic design. Present these in the form of a zine or publication, contrasting the two different approaches.
Initial Ideas:
1. Typeset my essay into the format of a publication - play on objectivity and subjectivity in terms of typographic design. Should this focus on the whole essay or just specific sections and arguments that can be linked specifically and help to inspire design decisions in this body of practical work? How can images additionally be presented within this? How would they work around the type? Remember to make it playful.
2. Produce a publication using similar ideas and process to that of the idea above - instead of using my essay as the content, present information on various different artists and designers - Typeset the publication specifically for each individual page and spread in order to communicate ideas on the creative practices of the designers the information relates to. Add plenty of imagery. Where do these designers stand in terms of objectivity and subjectivity within design and their own creative practice? Convey this in the publication.
3. Use collaging methods relating to Jan Van Toorn's approach to design - layer text onto images using various styles and formats.
Contextual References:
David Carson - Ray Gun Magazine.
Chapter one, page one of The Great Expectations: 70 Graphic Solutions.
Look at designers referred to within my essay: Josef Muller-Brockmann, Wim Crouwel, Jan Van Toorn and Nieuwenhuizen.
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