(Parody)
The argument presented in this text by Hutcheon argues that parodic postermodernism is a good thing and that "genuine historicity" does not exist. She suggests through this that 'the pluralist, provisional, contradictory nature of postmodern enterprise challenges not just aesthetic unities, but also homogenizing social notions of the monothithic (male, Anglo, white, Western) in our culture'.
Frederic Jameson: Pastiche.
(Pastiche)
In this text, Jameson talks about the negative implications of pastiche. In considering the relationship between parody and pastiche he states 'parody finds itself without a vocation; it has lived, and that strange new thing pastiche slowly comes to take its place. Pastiche is, like parody, the imitation of a peculiar or unique, idiosyncratic style, the wearing of a linguistic mask, speech in a dead language. Pastiche is thus blank parody'.
Pastiche relating to graphic design:
- Stranger & Stranger (product designers) - Victorian advertising/ type/ etching - early modernist and wartime poster designs, wine labels.
- Jonathon Barnbrook - type designs and influences.
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