- 4 x relevant graphic design works and explain how each will help inform your design treatment.
- universal building sets.
- use of LEGO blocks to create imagery - combine classic Lego construction sets with the recent Lego Friends sets which have been marketed specifically towards girls which eliminates the idea of Lego as a universal building set and reinforcing gender stereotypes within children's toys - show how both can still be universal.
- use to show potential negative impacts on children's development when limited in play and how this can affect their ideas of occupation and education.
- use of LEGO blocks to create imagery - combine classic Lego construction sets with the recent Lego Friends sets which have been marketed specifically towards girls which eliminates the idea of Lego as a universal building set and reinforcing gender stereotypes within children's toys - show how both can still be universal.
- use to show potential negative impacts on children's development when limited in play and how this can affect their ideas of occupation and education.
- statistics from research into the impacts of gendered toys on children's attitudes and beliefs.
- use imagery of children's toys (gendered and not) to produce charts that show this research and statistics, e.g. LEGO blocks to form a bar graph or use of illustrated children's toys and categorise into pie chart.
- aim to shock parents into realising the effects gendered children's toys and products are having on them - change their attitudes and consumer buying habits - engage them by using relatable and well-known products/imagery.
- use imagery of children's toys (gendered and not) to produce charts that show this research and statistics, e.g. LEGO blocks to form a bar graph or use of illustrated children's toys and categorise into pie chart.
- aim to shock parents into realising the effects gendered children's toys and products are having on them - change their attitudes and consumer buying habits - engage them by using relatable and well-known products/imagery.
- campaign by Brain Candy Toys - mission to keep kids thinking - takes classic fairy tales and nursery rhymes and imagines what they would be like if they were told using maths equations instead of words.
- how to engage children with the advertisements - the use of universal, well-known children's toy(s) so that young children engage with the advertisements along with their parents and think about what they play with and how they play - shattering their 'learnt' gender stereotypes and attitudes towards play, education and occupation, etc that could potentially impact on them later in life.
- "organising merchandise by gender acts as a barrier that prevents children from exploring a wide array of toys and activities available to them - "because gender segmenting toys interferes with a child's own creative expression".
- use this piece of research as another potential part of the imagery for an advertising campaign - focus on a child's creative expression and individual personality to suggest they are free to choose what they play with and what they wear, etc, opposing the idea of gendered products.
- use of neutral colours, such as yellow and green, rather than the stereotyped pink and blue.
- how to engage children with the advertisements - the use of universal, well-known children's toy(s) so that young children engage with the advertisements along with their parents and think about what they play with and how they play - shattering their 'learnt' gender stereotypes and attitudes towards play, education and occupation, etc that could potentially impact on them later in life.
- "organising merchandise by gender acts as a barrier that prevents children from exploring a wide array of toys and activities available to them - "because gender segmenting toys interferes with a child's own creative expression".
- use this piece of research as another potential part of the imagery for an advertising campaign - focus on a child's creative expression and individual personality to suggest they are free to choose what they play with and what they wear, etc, opposing the idea of gendered products.
- use of neutral colours, such as yellow and green, rather than the stereotyped pink and blue.
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