GEOGRAPHIC
Geographic segmentation is when a business divides its market on the basis of geography. You can geographically segment a marker by area, such as cities, counties, regions, countries and international regions. You can also break a market down into rural, suburban and urban areas. A geographic target market can be consumers in a city, state or country.
DEMOGRAPHIC
Demographic segmentation means identifying markets based on several shared traits, including age, race, gender, marital status, income, education and occupation. This is also known as a socioeconomic target market.
- parents to young children (20-50).
- young children (0-12).
- infant and primary education level.
PSYCHOGRAPHIC
Psychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests and lifestyles of consumers. A psychographic target market would be a market that has these similar attitudes.
- consumers who may not be aware of the restricted choices they are offered, for instance in the 'girls' section or 'boys' section or those who feel uncomfortable buying toys labelled or marketed as for one gender and handing it to the other.
- children who have grown-up with clear stereotyped attitudes and ideas about what is acceptable for boys and girls.
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