VISUAL COMMUNICATION:
- A process of sending and receiving messages using type and images.
- It is based on a level of shared understanding of signs, symbols, gestures and objects.
- It is affected by audience, context, media and method of distribution.
VISUAL LITERACY:
- The ability to construct meaning from visual images and types.
- It involves interpreting images of the past, present and from a range of cultures.
- It involves producing images that effectively communicate a message to an audience.
- The ability to interpret, negotiate and make meaning from information presented in the form of an image.
As visual communicators:
- It is our job is to communicate.
- We solve problems of communication through type, image and motion.
- We are interested in words, language, message and meaning.
- We need to be able to effectively communicate ideas, concepts and content to different audiences in a range of contexts.
Questions to consider for COP 2:
- To what extent does social responsibility impact on the role and function of graphic design?
- Globalisation and core British values?
- How have technological developments in production and distribution affected graphic design?
- How has graphic design constructed our understanding or view of historical events and perceptions of truth?
- Aesthetic 'style' and how this could reflect context, audience and function?
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