COP Lecture Series: What is Research?

Experiential research is the fundamental principle of research.

"Process is more important than outcome".
- explore possibilities and appropriate outcomes
- no innovation.
Finding out new things by getting it wrong - failure helps to develop an effective research practice.
- "if we knew what we were doing, it would not be research".

Ideas
Form possibilities.

• stimulated approach
  - conscious or subconscious search for inspiration from an external repertoire.
• systematic approach
  - systematic collection and modification of components, characteristics and means of expression.
  - you know how you work in a certain way.
• intuitive approach
  - development of thought process, primarily based on internalised perceptions and knowledge.
  - internal repertoire.

Types of Research

• primary research
  - generating new experiences and knowledge.
• secondary research
  - analysing existing research and data already collected.
• quantitative research
  - objective, numerical data.
• qualitative research
  - quality of data.
  - not statistical but it gives an idea about the perceptions or views of others.

What is Information?

Develops knowledge.

Organising and processing research which develops understanding and knowledge.

Gives a sense of meaning.

Methodologies

How we collect information.

1. assimilation.
2. general study.
3. development.
4. communication.

Analysis, research and evaluation.