OUGD401 - Studio Brief 02 - Rationale

This series of posters were created as part of an advertising campaign for the Let Toys Be Toys campaign. The campaign focuses on working with toy and publishing industries to stop limiting children's interests by promoting toys and books as only suitable for either boys or girls, and providing more gender-neutral attitudes towards these. The posters aim to shatter the gender stereotypes and beliefs produced by children from a young age which result from those found in children's toys and advertising. These stereotypes have been found to be having a significant effect on children's skills development, which can then lead into and limit their future lives and career choices. The use of statistics within this campaign aims to raise awareness in parents of the negative impacts of these stereotypes on their children's development and make them reconsider what they do and do not let their children play with.